Om Swami
Why is serving people in need so important, and who should I help?
Serve the truly needy
Reserve a portion for people who are truly in need, such as someone who cannot pay for surgery, has no food to eat, or cannot pay school fees. Serving His creation is the greatest service to humanity, and when you help, you will feel as if you just met God.
You will see a shine on their face, a divine glow. At that moment you will feel as if you just met God. You owe it to yourself and to society: serving His creation is the greatest service to humanity.