Sadhguru
What is bhakti and where do I start if I want to love God?
Bhakti is unconditional love
Bhakti is simply unconditional love. The object of bhakti is not important; the intensity of your feeling is what matters.
The reason we fix God as the object of love is so that you don't get entangled in the process of loving. Loving the person next to you is not any less than loving God.