Om Swami
Why does ego get hurt when my wishes are not fulfilled?
An unfulfilled desire hurts the ego first
When a desire is not fulfilled, the ego is hurt first, before feeling or love. If we hold on to a thought and assume its fulfilment is our right, our reply when it fails comes from ego.
When that desire is not fulfilled, the ego is hurt. Not feeling, not love, but first of all the ego is hurt.