Premanand Maharaj Ji
Why do I keep doing what I know is wrong, even though I regret it?
A hidden craving for pleasure drives wrong acts
We do not want to do wrong, but a hidden craving for pleasure makes us do it. Hear devotees' words and chant the Name to remove that ignorance.
To remove this ignorance sitting within us we need knowledge, and that will come by listening to the words of Bhagwan's loving devotees and chanting the Name.