Premanand Maharaj Ji

How do I control my senses and mind when they keep demanding things?

Discipline the senses with sanyam

This demand is not yours; it is the demand of wicked senses. Discipline the senses and mind with restraint and rules, and don't give them free rein.

Through restraint and rules, the senses are purified; the soul is purified by discipline. Just as one who does wrong receives punishment.